The post-alt-right aesthetic The alt-right was powerful because it could reorganise public space around itself, but the movement is gone. What’s next? As internet movements fail and reboot, they attempt to find common ideological cores and develop the next viable aesthetic. As the alt-right crashed, its aesthetic strands split into the American First crew, ecofascists, terrorwavers, Pepe maximalists, hard masculinist aesthetics, preppers, patriot militias, and so on. They had political differences but because the internet has made all politics into what some call ‘metapolitics’, aesthetics mattered too. As a bootloader, it had perhaps become even more important for movements than the set of ideological positions.